Tool

Listing Health

An honest score for every listing — price, photos, traffic, conversion.

Most listings that don't sell were diagnosable in the first 14 days. Listing Health scores any listing across price-vs-comps, photography, online traffic, and showing-to-offer conversion — so you can show up to the price-reduction conversation with data, not gut.

Listing HealthSample · 412 Bayview Ct
C+
Overall score · 21 days on market
Price vs. comps
Priced 4.5% over trailing-30 comps
D
Photography
8/25 photos under-exposed
C
Online traffic
Below median for price band
B
Showing conversion
1 offer per 7 showings
B+

Who it's for

  • Listing agents who need to defend (or change) a price
  • Team leads reviewing portfolio performance weekly
  • Brokerages standardizing 30-day listing reviews

What it solves

  • Sellers blame the agent when a listing stalls; the right diagnosis comes from the data, not the conversation.
  • Photography, copy, and price are usually evaluated in isolation; Listing Health scores them together.
  • Showings without offers is the most overlooked early-warning signal in real estate.

How it works

  1. Step 1
    Enter the listing address and basic details.
    Or pick one from your active listings.
  2. Step 2
    Run the diagnostic.
    Comp benchmark, photo grade, online traffic, showing/offer ratio.
  3. Step 3
    Get an A–F score plus a prioritized fix list.
    Take it to your seller. The score does the hard conversation for you.

Example output

Sample listing grade
C+
Top issue identified
Priced 4.5% over 30-day comps
Second issue
8/25 photos under-exposed

Frequently asked questions

How is the score calculated?

Four weighted dimensions: price vs. trailing-30-day comps, photo quality and quantity, online traffic relative to the price band, and showing-to-offer conversion. Each has a sub-score and recommended fixes.

Can I share the report with my seller?

Yes — and it makes price-reduction conversations dramatically easier. The score is the third party in the room.

Does it integrate with my MLS?

Listing details can be imported or entered manually. MLS-connected ingestion is rolling out market-by-market.

Try Listing Health free for 7 days

No credit card required for the trial. Brand every report with your name and headshot.